NEW YORK CITY February 25, 2004--The Urban Fashion Awards Show is pleased to announce that Mr. Tommy Hilfiger will receive the “Prestigious Pioneer Award” at The Second Annual Urban Fashion Awards Show. A pioneer is defined as someone who leads the way. And, Mr. Hilfiger has definitely paved the road for Urban Fashion.

Mr. Hilfiger was selected for this award based upon his trendsetting, innovative Urban Fashion designs for the past two decades. An industry visionary and standard bearer, he correctly predicated the influence of Urban Fashion on the youth market. His body of work and the globalization of his products encompass the heart and soul of Urban Fashion.

The Tommy Hilfiger brand features not just men’s and women’s wear, but children’s wear, footwear, toiletries, fragrances, watches, and the Tommy Golf Collection. Hilfiger is also outfitting the 2004 Olympic U.S. Freestyle Ski Team. There’s even a popular entertainment arena named after him—the Tommy Hilfiger Jones Beach Theater in New York. And Mr. Hilfiger made more headline news recently when Tommy Hilfiger Toiletries announced they are teaming with Beyonce in a multi-year deal to have the five-time Grammy Award-winning R&B artist as spokeswoman for a new fragrance slated for a global launch in fall 2004.

Besides his many business ventures, the Tommy Hilfiger Corporate Foundation has invested in many worthwhile charitable organizations. The 3rd Annual Tommy Hilfiger Corporate Foundation All-American Golf Classic raised more than $1.6 million for the Anti-Defamation League (ADL). The Corporate Foundation also recently announced its commitment to the Washington, DC, Martin Luther King Jr. National Memorial Project Foundation through a contribution of cash and in-kind services valued at a minimum of $5 million over three years.

The Urban Fashion Awards Show is more than pleased to highlight the success and generosity of Mr. Hilfiger. The mission of the Urban Fashion Awards Show is to acknowledge and recognize the leaders in the Urban Fashion Industry, giving them the accolades and respect they so richly deserve. In presenting this award to Mr. Hilfiger, the Urban Fashion Awards Show is fulfilling its mission, while also creating an event that will be the talk of the industry.

Mr. Hilfiger will be presented his award at a star-packed, gala event featuring top-notch entertainment, mini fashion shows and celebrities from the Urban Fashion Community. So join us for a momentous evening in honoring Tommy Hilfiger with The 2004 Urban Fashion Pioneer Award, along with 33 other honorees of Urban Fashion. Please visit the Urban Fashion Awards Show website at www.urbanfashionawardshow.com.

For additional information, contact: S&S Associates- (212) 370-1768
Ann Brown/ ann@urbanfashionawardshow.com
Wanda Snell/ wanda@urbanfashionawardshow.com

The Second Annual Urban Fashion Awards Show
February 25, 2004 @ 8PM Pacific Standard Time
Thomas & Mack Center, Las Vegas, NV




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